Wingify × ExactTarget
Wingify x ExactTarget, one image swap lifts CTR 40%
+40% click-through rate
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Why it works
The story is narrow and specific: one landing page, one image change, one clear metric. That specificity makes the result credible even though the case study is thin on company context. The vendor is honest about the limitation, noting the result does not speak directly to actual registrations, which adds a small degree of trustworthiness.
Steal this
Acknowledge the limit of the result explicitly. Saying 'this test did not measure final registrations' builds more credibility than pretending a CTR lift equals revenue.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.