Wingify × IMB Bank
Wingify x IMB Bank, from guesswork to 87% conversion lift
+87% Home Loan Conversion Rate
Hunch-based guesswork to data-driven experimentation
Why it works
The case study earns credibility by separating test results from post-implementation year-over-year results, giving two distinct evidence layers rather than one cherry-picked number. The exit-popup campaign produces a genuine insight: the tool revealed that users were not abandoning, they were missing information, which reframed the optimization strategy. The Clarity tag applies as a secondary because discovering why users dropped off was genuinely new visibility, not just a conversion number going up.
Steal this
Split the results table into 'test results' and 'post-implementation YoY' rows. This two-layer proof structure makes the numbers more credible and harder to dismiss as a fluke.
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Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.