Wingify × JellyTelly
Wingify x JellyTelly, Removing distractions doubled sign-up page click-throughs
+105% click-through rate to sign-up page
Cluttered homepage to focused conversion funnel
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Why it works
The story is compact and follows a clear test-and-learn structure: hypothesis, specific changes made, and a measurable result. The case study earns credit for naming exactly which three page elements were removed and for honestly flagging that sign-ups only grew 5% despite CTR doubling, which adds credibility. The mechanism is concrete enough that another team could replicate the approach on their own homepage.
Steal this
Publish the honest tension between two metrics: CTR doubled but actual sign-ups rose only 5%, then use that gap to set up the next round of tests. This makes the case study feel like a real learning document rather than a victory lap.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.