Wingify × La Planque du Joueur
Wingify x La Planque du Joueur, one visual swap lifts outbound CTR 20%
+20.23% outgoing click-through rate
Passive logos to attention-grabbing animated visuals
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Why it works
The story is clean and focused: one hypothesis, one change, one metric. The mechanism is specific enough to replicate: swap static brand logos for animated figures on review pages and measure outbound clicks. The case study is short but earns its headline number because the test is well-described and the result is directly attributed.
Steal this
Isolate a single visual variable in the test, then frame the entire narrative around proving or disproving that one hypothesis. It keeps the story tight and makes the result credible.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.