Wingify × Lancôme
Wingify x Lancôme, a login page layout lifts revenue 15%
+15% revenue
High bounce rate to revenue lift
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Why it works
The story earns its headline number by tying a single, concrete design change directly to revenue, not just a click metric. The mechanism is unusually replicable: reorder three CTAs, run the test in 30 minutes without IT, wait a few weeks. The takeaway tip generalizes the lesson cleanly, which makes the piece useful beyond the brand name.
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Lead with the unexpected result (revenue lift) after first mentioning the expected one (CTA clicks), which makes the outcome feel more credible and surprising.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.