Wingify × My Sanskritam
Wingify x My Sanskritam, three mobile experiments double revenue
+115% revenue
Browsing without buying to converting at every funnel stage
Why it works
The case study earns its headline by breaking the 115% revenue lift into three discrete experiments, each with its own hypothesis, change, and result, so the reader can see exactly where the gains came from. The funnel-stage framing (navigation, listing, detail page) gives the story a logical spine that makes the methodology easy to follow and reproduce. The compounding summary at the end ties the individual numbers back to the top-line figure cleanly.
Steal this
Report each experiment separately with its own hypothesis, implementation detail, and result before rolling up to the combined headline number. This structure lets readers audit the logic and borrow individual tests rather than treating the outcome as a black box.
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