Wingify × NYX Professional Makeup
Wingify x NYX Professional Makeup, social proof doubles transactions
2x increase in transaction rate
Cautious curiosity to results beyond expectations
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Why it works
The story earns credibility by reporting multiple concrete metrics from a structured A/B test, including click-through rate, transaction rate, and bounce rate across two variations, rather than a single cherry-picked number. The mechanism is fully reproducible: a two-variation A/B test on product pages with different social proof message framings, purchases versus views. The quote from the data scientist is informative rather than promotional, noting the result exceeded expectations and signaling genuine surprise.
Steal this
Report all test variants, not just the winner. Showing that the 'views' variation also lifted results by 32% CTR and 33% transactions adds credibility and makes the mechanism feel real rather than curated.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.