Wingify × Panasonic
Wingify x Panasonic, A/B test cuts $30K in annual call center costs
$30,000 yearly cost reduction
Costly phone queues to deflected digital support
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Why it works
The case study anchors on a concrete dollar figure tied directly to a single A/B test, which makes the ROI immediate and credible. The mechanism is specific enough to replicate: move digital support links from mid-page to the navigation header and split traffic 50/50. The framing of cost-per-call math ($5 per call) gives the reader a way to transpose the result to their own context.
Steal this
Open with the cost-per-unit math ($5 per call) before revealing the result, so the reader calculates the stakes themselves before seeing the payoff.
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