Wingify × Panduro
Wingify x Panduro, four CRO tests drive 11% transaction lift for Nordic hobby retailer
+11.08% transactions
No in-house CRO expertise to consistent experimentation engine
Why it works
The case study earns credibility by walking through four discrete experiments with individual hypotheses, confidence levels, and result figures rather than collapsing everything into a single vague claim. The mechanism is genuinely visible: each campaign shows the observation, the hypothesis, and the measured outcome, which gives readers a replicable structure. The overall 11.08% transaction lift ties the campaign detail back to a single business number, anchoring the story without overselling any one test.
Steal this
Present each experiment as its own mini-story with observation, hypothesis, and result before rolling everything up into one headline metric. This layered structure builds credibility and gives readers something concrete to borrow at every level.
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Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.