Wingify × Penn Foster
Wingify x Penn Foster, 202% conversion lift from a simpler landing page
+202% conversion rate
Underperforming paid traffic to soaring lead conversions
Why it works
The story has a clear before-state (brand traffic sent to a cluttered main site and converting poorly) and a specific, attributable result (202% lift in click-to-lead). The mechanism is concrete enough to replicate: isolate paid brand traffic to a stripped-down landing page with two focused CTAs instead of the full site. The customer quote adds mild detail about multi-goal tracking but reads close to filler.
Steal this
Anchor the mechanism in a single, falsifiable hypothesis (less information on a dedicated page will reduce overwhelm and lift leads) so the reader understands exactly what was tested and why it worked.
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Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.