Wingify × Pets at Home
Wingify x Pets at Home, saved basket prompt lifts checkout reach
>2.5% more users reaching the confirmation page
Funnel leakage to measurable checkout lift
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The story has a clear before-state, a specific testable hypothesis, and two concrete outcome numbers tied directly to this customer. The mechanism is fully reproducible: a returning-user basket reminder pop-up, run as an A/B test on desktop users with items in cart. The quote adds a forward-looking detail about mobile rollout, which gives it slight informational value beyond filler.
Steal this
State the hypothesis explicitly before revealing the result. Naming what you expected to happen and why makes the mechanism legible and gives readers a framework they can replicate.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.