Wingify × Sage
Wingify x Sage, A/B testing copy lifts homepage-to-product traffic 30%
+30% traffic from homepage to product pages
Opinions and assumptions to data-driven confidence
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The story earns its headline number by showing the iterative process that produced it: a failed first test, a pivot, and then the result, which makes the 30% feel credible rather than cherry-picked. The before-state quote about working with opinions and assumptions doubles as a Clarity story, but the framing leads with the traffic and transaction lift, so Breakthrough is the right primary tag. The piece is moderately specific but stops short of explaining the exact copy changes tested, limiting how much a reader can replicate the approach.
Steal this
Show a failed test iteration before the winning result. It makes the final metric more believable and demonstrates that the vendor's tool supports learning, not just confirming hypotheses.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.