Wingify × Spreedly
Wingify x Spreedly: 34% more leads from a single CTA word change
+34% contact form submissions
Untested homepage to data-driven lead generation
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The story is tight and the result is specific and attributable to a single controlled test. The mechanism is clear enough to replicate: two CTA variants, one adding the word 'free,' measured against contact form submissions. The quote is functional rather than filler, naming the business outcome the customer cared about.
Steal this
Isolate one word change as the test variable and report the downstream conversion metric rather than the click metric, which shows sophistication and builds credibility when clicks did not move but submissions did.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.