Wingify × Three Ships (on behalf of Mattress Advisor)
Wingify x Three Ships, sticky CTA lifts partner page clicks 7%
+7% increase in CTA clicks to partner pages
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Why it works
The case study earns its headline by grounding the experiment in a specific behavioral insight: two-thirds of visitors were on mobile, and those visitors were high-intent paid-search arrivals nearing a purchase decision. That context makes the intervention legible. The efficiency angle is present in the two-week turnaround and no-developer-needed deployment, but the story leads with the traffic uplift, so Breakthrough is the right primary tag.
Steal this
Open with a precise audience segment insight (device split plus traffic source plus funnel stage) before describing the solution. It makes the test feel inevitable rather than arbitrary.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.