Wingify × UNICEF France
Wingify x UNICEF France, Exit-intent survey unlocks redesign insight
3.6% of visitors completed the survey (310 responses over 6 weeks)
Guessing visitor needs to hearing directly from them
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Why it works
The story is squarely a Clarity case study: the before-state was not knowing how visitors actually experienced the site, and the payoff is concrete directional insight that drove specific redesign decisions. The mechanism is simple and replicable: a Google form delivered via exit-intent pop-in, set up in one hour. The quote carries real information rather than filler, naming specific findings and the next step planned.
Steal this
Tie every survey result to a concrete design decision (search bar enlarged, social icons removed) so the story proves the insight was acted on, not just collected.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.