Wingify × Urban Decay
Wingify x Urban Decay, one banner lifts revenue 7%
+7% revenue increase during test
Uncertain about optimization to confident in repeatable gains
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Why it works
The story is concrete and tight: one test, one mechanism, three measurable outcomes. The quote from the Customer Success Manager adds a forward-looking annualized figure of 190,000 euros that grounds the percentage in real money. The second customer quote about ease of reuse is informative rather than filler, which is rare.
Steal this
Annualizing a short-term test result into a euro figure makes a modest percentage feel substantial and helps readers justify the investment internally.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wingify's published work; we link to the source and lead with our analysis.