Workflows × Medrio
Workflows x Medrio, $1.3M pipeline from a custom ABM engine in a niche market
$1.3M pipeline generated
Manual, misaligned targeting to a structured ABM engine
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Why it works
The story earns its Breakthrough tag cleanly because the headline number is pipeline going up, not hours going down. The New Capability angle is also real: Medrio's market did not exist in standard databases, so the ABM motion was genuinely impossible before, not just slower. The 16+ hours saved per rep is a secondary Efficiency result that the story wisely keeps subordinate to the pipeline figure.
Steal this
Lead with a stat that proves business impact ($1.3M pipeline), then use a second stat to prove operational reality (2,831 signals found), and a third to prove rep-level relief (16+ hours saved). This three-number opening covers the CFO, the RevOps buyer, and the individual seller in one glance.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Workflows's published work; we link to the source and lead with our analysis.