Wrike × De'Longhi Group
Wrike x De'Longhi, global website rollout without the chaos
Communication chaos to centralized project control
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Why it works
The story has a clear before-state built around a manager hitting a personal wall, which grounds an otherwise abstract coordination problem in a human moment. The mechanism is well explained through specific features like custom request forms, project templates, and custom workflows, giving readers a replicable picture of how the change happened. There are no hard outcome numbers, which keeps this Solid rather than Strong, and the quote about not being able to imagine life without Wrike is vivid but stops short of carrying measurable information.
Steal this
Use a single manager's personal breaking point ('I hit a wall') as the entry point to a complex, multi-team coordination problem. It makes an abstract operational failure feel immediate and relatable before the story scales up to 42 markets.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Wrike's published work; we link to the source and lead with our analysis.