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Yotpo × Boardriders

Yotpo x Boardriders, 4.5x repeat purchases across a 9-brand loyalty program

4.5x higher repeat purchase rate for loyalty redeemers

Fragmented multi-brand data to unified customer view

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Why it works

The story leads with a striking uplift number and backs it with a credible comparison group: redeemers versus non-redeemers. The omnichannel POS integration is a genuine New Capability element, because connecting nine brands across 90-plus physical stores via a custom API was not previously possible at this scale. The participation rate benchmark comparison (6-18% versus the 3-5% industry norm) gives readers an external reference point that makes the numbers feel real.

Steal this

Use a redeemer-versus-non-redeemer split to show lift. Comparing two groups within your own customer base is more credible than a before-and-after, and it isolates the program's effect without needing a control study.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Yotpo's published work; we link to the source and lead with our analysis.

  • Vendor Yotpo
  • Customer Boardriders
  • Industry Ecommerce / Retail
  • Trigger Needed to replicate and scale a custom-built loyalty program across 9 brands and 90+ stores
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page