Zuora × Siemens Healthineers
Zuora x Siemens Healthineers, building a global subscription model from scratch
41 countries included in first-wave global rollout
Transactional-only to scalable recurring revenue model
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Why it works
The story earns New Capability because Siemens Healthineers genuinely could not run subscription billing at all before Zuora; their SAP estate handled one-time charges only. The 60% reduction in manual steps and 75% shorter processing time are concrete efficiency wins, but the framing leads with the net-new ability to operate a recurring revenue model across 41 countries. The quote from the IT Strategist plainly states the before-state, which anchors the narrative without overstating it.
Steal this
The opening quote does real work by naming the specific constraint (12 SAP systems, capable of one-time charges only) before any marketing language appears. Frontloading a named technical limitation in a customer's own words is a credible and replicable way to establish the before-state.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Zuora's published work; we link to the source and lead with our analysis.