Industry

Healthcare case studies

42 published B2B case studies from healthcare companies, each one tagged by the transformation it delivers and read for the one move worth stealing.

42 Case studies
Efficiency Most common story 60% here, 49% library-wide
90% Lead with a number 38 of 42 carry a headline metric
38% Name a competitor 28% across the whole library

What this slice looks like

42 case studies, published by 37 different vendors. The story these vendors tell most often here is Efficiency: 25 of them (60%), above the 49% share library-wide. 38 of 42 lead with a headline number, and 16 (38%) are about leaving a named competitor, above the 28% rate library-wide.

Most featured: BILL (3), ActiveCampaign (2), Alation (2), Vanta (2)

Start with these

  1. ActiveCampaign × myMDadvocate (Dr. Susan Baumgaertel) ActiveCampaign x myMDadvocate, from 4% to 67% open rates as a solo operator

    4% to 67% email open rate (16x improvement)

    The step-by-step automation workflow is specific enough that another solopreneur could replicate it directly.

  2. Aha! × Surescripts Aha! x Surescripts, 12,000 hours saved through unified roadmap operations

    12,000 hours saved annually; ROI exceeded target by more than 250%

    The before-state is clearly described as roadmaps scattered across disparate systems with no cross-portfolio dependency visibility.

  3. Aircall × Ausmed Aircall x Ausmed, scaling healthcare support without adding headcount

    20% of calls voluntarily deflected to AI Virtual Agent

    The two-phase rollout detail (after-hours only first, then opt-in during business hours) gives readers a concrete playbook to replicate.

Every Healthcare case study

42
Screenshot of ActiveCampaign x myMDadvocate, from 4% to 67% open rates as a solo operator

Steal this Publishing the exact automation trigger-wait-action sequence for event promotion gives readers a plug-and-play blueprint, turning a vendor case study into a how-to, which earns far more trust than a vague claim about automation power.

ActiveCampaign × myMDadvocate (Dr. Susan Baumgaertel)

ActiveCampaign x myMDadvocate, from 4% to 67% open rates as a solo operator

4% to 67% email open rate (16x improvement)

Breakthrough Switch
Screenshot of Aha! x Surescripts, 12,000 hours saved through unified roadmap operations

Steal this Pair two specific, stackable metrics (hours saved plus ROI percentage) so readers get both a relatable operational win and a financial signal in a single sentence.

Aha! × Surescripts

Aha! x Surescripts, 12,000 hours saved through unified roadmap operations

12,000 hours saved annually; ROI exceeded target by more than 250%

Efficiency
Screenshot of Aircall x Ausmed, scaling healthcare support without adding headcount

Steal this The opt-in framing: letting callers choose AI or human generated a clean, self-sorting data signal on real customer acceptance, which is more credible evidence than deflection rates alone.

Aircall × Ausmed

Aircall x Ausmed, scaling healthcare support without adding headcount

20% of calls voluntarily deflected to AI Virtual Agent

Efficiency
Screenshot of Harness x Beachbody, cloud migration cut from 1 year to 3 months

Steal this Stack a bulleted ROI summary at the end with paired before/after numbers for every dimension touched. It lets skeptical readers validate the story in seconds without re-reading the narrative.

Harness × Beachbody

Harness x Beachbody, cloud migration cut from 1 year to 3 months

AWS cloud migration time reduced from 1 year to 3 months

Efficiency
Screenshot of Hookdeck x Weekend Health, replacing ngrok chaos with unified webhook infrastructure

Steal this Organize the narrative by SDLC stage (Build/Deploy, Operate/Observe) rather than a generic before/after, so each reader segment finds their own pain point addressed in sequence.

Hookdeck × Weekend Health

Hookdeck x Weekend Health, replacing ngrok chaos with unified webhook infrastructure

Efficiency Switch
Screenshot of Lever x Royal Ambulance, scaling healthcare hiring with connected systems

Steal this Quantify the talent pipeline asset separately from hiring volume. The 67% increase in searchable archived candidates reframes past applicants as a reusable resource, giving the story a forward-looking payoff beyond the immediate hire count.

Lever × Royal Ambulance

Lever x Royal Ambulance, scaling healthcare hiring with connected systems

14% increase in hires year over year

Breakthrough
Screenshot of Moz x Chesapeake Regional Healthcare, one person fixed 26 facilities and saved 15 hours a month

Steal this Translate time saved into an annual dollar figure so the ROI argument does the work for the reader without requiring any extra calculation.

Moz × Chesapeake Regional Healthcare

Moz x Chesapeake Regional Healthcare, one person fixed 26 facilities and saved 15 hours a month

15+ hours saved per month

Efficiency
Screenshot of ActiveCampaign x Southern Orthodontic Partners, 87% lead response rate in 24 hours

Steal this Use a secret-shopper or internal audit finding as the before-state proof. It is specific, verifiable by the customer themselves, and far more credible than a self-reported complaint about the old process.

ActiveCampaign × Southern Orthodontic Partners

ActiveCampaign x Southern Orthodontic Partners, 87% lead response rate in 24 hours

87% response rate within 24 hours

Breakthrough
Screenshot of BambooHR x Clinica Colorado, eliminating double-entry payroll work

Steal this Anchor the efficiency story to a repeating moment rather than a one-time event. Framing the saving as 'a couple of hours each time I run payroll' makes it cumulative and vivid, which is more persuasive than a total-hours-per-year figure most readers cannot picture.

BambooHR × Clinica Colorado

BambooHR x Clinica Colorado, eliminating double-entry payroll work

at least a couple hours saved each time payroll is run

Efficiency
Screenshot of BILL x Ascent Respiratory Care, 30 hours a week back from paper-based AP

Steal this Use the 'expensive people doing data entry' framing to put a dollar-quality argument behind a time-saving claim without inventing a dollar figure.

BILL × Ascent Respiratory Care

BILL x Ascent Respiratory Care, 30 hours a week back from paper-based AP

25-30 hours saved per week on AP

Efficiency
Screenshot of BILL x BetterRX, going fully remote by ditching paper checks

Steal this Ground the before-state in a physical, visual act (driving to the office to sign checks) rather than an abstract process complaint. That one image makes the inefficiency immediate and relatable.

BILL × BetterRX

BILL x BetterRX, going fully remote by ditching paper checks

Efficiency
Screenshot of CircleCI x Baracoda, monorepo build time cut by more than half

Steal this Anchor the result in two dimensions simultaneously: wall-clock time reduced AND concurrency increased. Quoting both makes the improvement feel more credible and harder to dismiss than a single percentage.

CircleCI × Baracoda

CircleCI x Baracoda, monorepo build time cut by more than half

Build time cut from 40-60 minutes to under 20 minutes

Efficiency Switch
Screenshot of Contentsquare x Atria Senior Living, from GA blindness to conversion clarity

Steal this The four numbered mechanism sections each pair a named product feature with a specific customer action and a concrete result, so readers can trace exactly which tool produced which outcome rather than reading vague benefit claims.

Contentsquare × Atria Senior Living

Contentsquare x Atria Senior Living, from GA blindness to conversion clarity

+9% conversions from market pages

Clarity Switch
Screenshot of CrowdStrike x Adcock Ingram, from blind spots to unified visibility

Steal this The specific anecdote of discovering years-old malware on an external hard drive gives an abstract visibility claim a tangible, memorable proof point. Use a single incident story to ground a platform-level benefit.

CrowdStrike × Adcock Ingram

CrowdStrike x Adcock Ingram, from blind spots to unified visibility

Clarity
Screenshot of Druva x Included Health, 100x faster restores for Google Workspace

Steal this The 'what would happen if Druva disappeared?' closing question forces the customer to articulate irreplaceability in their own words, producing a more credible endorsement than a standard satisfaction quote.

Druva × Included Health

Druva x Included Health, 100x faster restores for Google Workspace

100x faster restores

Efficiency
Screenshot of Alation x HBF Health, from scattered definitions to a single data truth

Steal this Anchoring the before-state to a concrete, relatable example ('the word member means different things in different departments') makes the pain legible to any reader who has worked across business units, without needing a quantified metric.

Alation × HBF Health Ltd.

Alation x HBF Health, from scattered definitions to a single data truth

Clarity
Screenshot of Alation x St John of God Health Care, governance-first makes GCP migration 10x faster

Steal this The 'governance before platform' sequencing is framed as a deliberate strategic inversion and is explained step by step, giving readers a replicable playbook rather than just a success story.

Alation × St John of God Health Care

Alation x St John of God Health Care, governance-first makes GCP migration 10x faster

10x faster migration to Google Cloud Platform

Efficiency
Screenshot of BILL x Alivation Health, 20 hours a month back from paper receipts

Steal this Quote the skeptic's own words against the losing competitor. William's line that Concur 'seemed like it was built in the nineties' does more to frame the switch than any vendor-written comparison would.

BILL × Alivation Health

BILL x Alivation Health, 20 hours a month back from paper receipts

20+ hours saved per month

Efficiency Switch
Screenshot of Clari x Singular Genomics, 10x faster pipeline updates by ditching spreadsheets

Steal this The '45 minutes down to a quick click' before-and-after framing for a single named rep's daily task. Grounding a platform-wide efficiency claim in one person's concrete routine makes the benefit tangible and credible without requiring aggregate data.

Clari × Singular Genomics

Clari x Singular Genomics, 10x faster pipeline updates by ditching spreadsheets

10x time savings for reps

Efficiency
Screenshot of Datadog x Nomad Health, from AI black box to cost-controlled clarity in healthcare

Steal this Use a single high-stakes incident as a concrete proof point. The phishing-scare story collapses an abstract observability pitch into a vivid before-and-after that any engineering or security audience can immediately grasp.

Datadog × Nomad Health

Datadog x Nomad Health, from AI black box to cost-controlled clarity in healthcare

48% lower cost per AI interaction

Clarity
Screenshot of Deel x AIRS Medical, hiring across Europe without opening a single entity

Steal this Anchor the capability claim to a structural barrier the customer could not engineer around on their own, then use a direct quote to shut down the 'couldn't you have done this another way?' objection.

Deel × AIRS Medical

Deel x AIRS Medical, hiring across Europe without opening a single entity

2 weeks to onboard new hires

New Capability
Screenshot of Figma x Eucalyptus, one design system powering five clinics

Steal this The '$1 invested yields $5 of product and engineering value' framing converts a design tool into a business multiplier, a reusable way to justify platform spend to non-design executives.

Figma × Eucalyptus

Figma x Eucalyptus, one design system powering five clinics

5x value for every dollar invested across five clinics

Efficiency
Screenshot of Navan x Veterinary Emergency Group, taming T&E chaos before scale

Steal this Leading with a blunt, negative quote from the customer about the pre-Navan state ('a complete mess') before any product description. It sets credibility and raises stakes faster than any vendor-written summary could.

Navan × Veterinary Emergency Group

Navan x Veterinary Emergency Group, taming T&E chaos before scale

13% savings on flights

Efficiency Switch
Screenshot of Ramp x Precision Neuroscience, solo controller cuts the data-entry grind

Steal this Anchor the pain in a single person's daily routine before introducing any product feature. The 'logging in and out all day' detail makes the inefficiency visceral without needing a dramatic dollar figure.

Ramp × Precision Neuroscience

Ramp x Precision Neuroscience, solo controller cuts the data-entry grind

1-2 days saved on month-end close

Efficiency
Screenshot of Amplitude x Well Pharmacy, 30% signup lift from a single funnel fix

Steal this Anchor the story on one small, fast change with a big number: a three-day build that lifted top-of-funnel conversion by 30% is far more persuasive than a list of platform features.

Amplitude × Well Pharmacy

Amplitude x Well Pharmacy, 30% signup lift from a single funnel fix

30% increase in signup conversion

Breakthrough Switch
Screenshot of Asana x Children's Health, 223 workdays recovered through unified marketing ops

Steal this Stack multiple supporting metrics (45% faster time-to-market, 80% faster campaign reporting, 95% cross-functional collaboration improvement) beneath one headline number so skeptical readers can validate the top claim by drilling down.

Asana × Children's Health

Asana x Children's Health, 223 workdays recovered through unified marketing ops

223 workdays saved annually

Efficiency
Screenshot of ClickUp x Magical Moments ABA, scaling ABA therapy ops without growing headcount

Steal this The 'persistent intelligence' framing: show how a single data capture at step one automatically informs decisions at steps five, ten, and fifteen, making the ROI cumulative rather than one-time.

ClickUp × Magical Moments ABA

ClickUp x Magical Moments ABA, scaling ABA therapy ops without growing headcount

~10 headcount avoided

New Capability Switch
Screenshot of Rippling x Beam Dental, 3x faster onboarding after outgrowing Gusto

Steal this Name the losing competitors evaluated before the final choice. Listing Zenefits, Namely, and BambooHR and explaining why each fell short makes the vendor's integrations claim concrete and trustworthy rather than generic.

Rippling × Beam Dental

Rippling x Beam Dental, 3x faster onboarding after outgrowing Gusto

20 admin hours saved per month

Efficiency Switch
Screenshot of Vanta x Coviu: Compliance certification unlocks US market entry

Steal this Frame compliance certification as a sales unlocker, not an IT cost. Coviu names the specific deal types (SLED and enterprise) that were previously out of reach, giving the before-state commercial weight that most compliance case studies never achieve.

Vanta × Coviu

Vanta x Coviu: Compliance certification unlocks US market entry

ISO 27001 certification achieved in less than half the time of prior audits

New Capability
Screenshot of Linear x Oscar Health, escaping the world's most complex Jira instance

Steal this Name the embarrassing ceiling the customer hit. Oscar maxing out Jira's custom field limit is more memorable than any time-saved statistic and makes the switch feel inevitable rather than arbitrary.

Linear × Oscar Health

Linear x Oscar Health, escaping the world's most complex Jira instance

600+ people migrated from Jira to Linear in one month

Efficiency Switch
Screenshot of Snowflake x OM1, 75% cost cut by consolidating a sprawling ML stack

Steal this Use one specific high-stakes workflow, here the PII scrubbing pipeline, to make a broad platform migration feel concrete and real to the reader.

Snowflake × OM1

Snowflake x OM1, 75% cost cut by consolidating a sprawling ML stack

75% savings in processing costs

Efficiency Switch
Screenshot of Vanta x Cedar: Compliance chaos to clean audits in one quarter

Steal this Anchor the before-state in a vivid operational detail (spreadsheets everywhere, solo HITRUST renewal three months into the role) before naming any metric. That specificity makes the efficiency gain feel earned rather than asserted.

Vanta × Cedar

Vanta x Cedar: Compliance chaos to clean audits in one quarter

Audit calendar condensed from 12 months to 1 quarter

Efficiency Switch
Screenshot of Vercel x Examine, 284% more free trials from a faster frontend

Steal this Linking a frontend performance overhaul directly to a business conversion metric (free trial signups) rather than stopping at developer experience wins. It closes the gap between engineering and commercial outcomes.

Vercel × Examine

Vercel x Examine, 284% more free trials from a faster frontend

284% increase in free trials

Breakthrough
Screenshot of Contentful x Biogen, AI cuts translation from weeks to minutes

Steal this Anchor the before-state in a vivid operational detail (weeks of agency back-and-forth, legal review cycles, per-page cost) so the after-state number lands with full weight.

Contentful × Biogen

Contentful x Biogen, AI cuts translation from weeks to minutes

$50K saved annually on translation

Efficiency
Screenshot of Front x Releaf Dispensary, 67% SLA compliance gain by unifying patient comms

Steal this Raise the stakes with domain-specific consequences. Framing delayed responses as a risk to patient trust and well-being makes the efficiency gain feel urgent and humane, not just a cost story.

Front × Releaf Dispensary

Front x Releaf Dispensary, 67% SLA compliance gain by unifying patient comms

67% improved SLA compliance

Efficiency Switch
Screenshot of Hex x Doximity: from Jupyter silos to company-wide analytics

Steal this The concrete 'ad hoc to operational' examples, such as the support team using a pre-filtered Hex app when a user calls in, show the product doing real workflow work rather than just enabling analysis, which makes the value tangible.

Hex × Doximity

Hex x Doximity: from Jupyter silos to company-wide analytics

60+ people enabled to explore data

New Capability Switch
Screenshot of Intercom x Dental Intelligence, 233% more chats per agent by switching from Zendesk

Steal this Name the competitor and state the exact before/after ratio (3 chats to 10) rather than a vague improvement claim. Specificity tied to a named rival does more persuasive work than a percentage lift alone.

Intercom × Dental Intelligence

Intercom x Dental Intelligence, 233% more chats per agent by switching from Zendesk

233% more conversations managed simultaneously by support agents

Efficiency Switch
Screenshot of Plaid x Alto, $20K a month in saved transaction fees

Steal this Translate a per-transaction saving into a monthly total and then note it will grow with volume. That three-layer framing (unit saving, current monthly total, future potential) makes a single metric feel like a compounding asset rather than a one-time win.

Plaid × Alto

Plaid x Alto, $20K a month in saved transaction fees

$20,000 saved per month

Efficiency
Screenshot of Retool x UTMB, 10x patient screening with AI-powered AutoTox

Steal this Pair a volume-up metric with a time-down metric in the results summary. Both numbers reinforce each other and address different buyer concerns (capacity and cost) in a single glance.

Retool × University of Texas Medical Branch (UTMB)

Retool x UTMB, 10x patient screening with AI-powered AutoTox

10x more patients screened (50 to 500 cases per week)

Breakthrough
Screenshot of Okta x Envision Healthcare, identity management across 20 acquisitions

Steal this The named competitor bake-off detail, up and running in under a week versus Microsoft, is a concrete, falsifiable claim that any reader can use as a benchmark.

Okta × Envision Healthcare

Okta x Envision Healthcare, identity management across 20 acquisitions

40,000 accounts registered, 33 Office 365 domains federated

New Capability Switch
Screenshot of Miro x Proximie, from operating room complexity to production in nine months

Steal this Anchor the use case in a domain-specific constraint the buyer recognizes. Proximie leads with data compliance, unstable connectivity, and surgical stakes before mentioning Miro at all. That ordering earns credibility before the product pitch begins.

Miro × Proximie

Miro x Proximie, from operating room complexity to production in nine months

concept to production in nine months

New Capability
Screenshot of Twilio x OhMD, AI voice that keeps the human touch in healthcare

Steal this Anchor the AI capability story to a concrete, human-scale metric the buyer already cares about. Here it is the one-minute appointment flow, not an abstract accuracy score. That single benchmark makes the AI feel real and safe to a skeptical healthcare buyer.

Twilio × OhMD

Twilio x OhMD, AI voice that keeps the human touch in healthcare

55M projected interactions

New Capability