New Capability case studies

Steal this Anchor the time-to-market claim against an industry baseline. Saying '21 days vs the four-to-five month average for HQ apps' is far more persuasive than just '21 days'.

Steal this The pre-built automation package deployed into every new franchisee account on day one, with variable data auto-populating club-specific details, removes the blank-slate problem for non-marketer operators and is directly transferable to any multi-location or franchise business.

Steal this Citing the formal public tender and named benchmark competitors (IBM ILOG CPLEX, IBM ILOG CP Optimizer) as the selection process. This turns vendor selection into a verifiable, third-party-validated proof point rather than a testimonial.

Steal this Publish the exact benchmark setup, naming the competing products and explaining technically why they failed, so readers can self-qualify without a sales call.

Steal this Publishing the raw problem dimensions (variable count, constraint count, domain ranges, solve time, optimality gap) as a mini benchmark table inside the narrative. It replaces vague performance claims with verifiable technical evidence.

Steal this Anchor the observability section around a non-engineer use case: showing a stakeholder the dashboard where they can read 'order.updated' and follow the steps without touching code is a concrete proof of simplicity that most infrastructure case studies skip.

Steal this Frame the AI not as a cost-reduction tool but as a direct revenue generator by reporting conversion rate rather than deflection rate. That reframe shifts the reader's perception from support automation to sales automation.

Steal this Name the regulatory barrier explicitly. Stating that clients 'cannot use ChatGPT due to PHI/PII rules' is a concrete before-state that makes the compliance solution feel necessary rather than optional, and it sharpens the New Capability framing without needing a dramatic turnaround narrative.

Steal this Use two named executives at different levels (Head of Product Analytics and VP of Engineering) to cover both the data workflow pain and the developer experience gain, giving the story two distinct credible voices without requiring separate case studies.

Steal this The split table showing exactly what every competitor returned (raw transcript, still manual, still manual) versus what Lindy returned is a sharp way to frame a capability gap without naming or attacking rivals directly.

Steal this Pair a capability launch metric (35 integrations in 2 weeks) with an ongoing-operations metric (weeks to days for issue resolution) so the story proves both adoption speed and sustained value.

Steal this The on-site training anecdote is concrete vendor behavior worth highlighting: it shows partnership depth rather than just product capability, and it carries the quote naturally.

Steal this The explicit build-versus-buy cost framing with a named time figure (12 months saved) gives readers an instant benchmark to apply to their own decisions. Anchoring the ROI argument in foregone development time rather than vague efficiency gains is a replicable narrative move.

Steal this The binary framing device: 'Modern Treasury was a requirement to even launch in the first place' turns a vendor partnership story into an existence story, which is far more persuasive than a cost-savings pitch.

Steal this The 'data cleaners and data consumers' framing: presenting a two-tier agent architecture as a reusable mental model makes the case study feel like a practical guide rather than a vendor advertisement, and it gives readers a framework they can apply immediately.

Steal this The 'dogfooding as viral distribution' move: Sidney did not pitch Custom Agents company-wide, he deployed Sprint Lebowski for the product team and let the daily Slack report sell itself to skeptics organically. Showing the output where people already work, before asking anyone to change behavior, is a replicable go-viral-internally tactic.

Steal this The customer-estimated savings calculation ('if you have a hundred people through Oyster, that's a lot of money') lets the reader do the math for their own headcount, turning one data point into a personalised ROI prompt.

Steal this The explicit 'we looked at building it ourselves and rejected it' framing. Stating the build-vs-buy analysis concretely makes the vendor choice feel inevitable rather than arbitrary, and it pre-empts the reader's skepticism about why an engineering team would outsource.

Steal this Frame the vendor as the load-bearing pillar of the product, not a feature add-on. The line 'Without Ably, there'd be no Sprintcrowd' collapses the vendor contribution into a single, memorable dependency claim that readers remember.

Steal this Name the specific technical failure of the incumbent (missing Typeform tap, single-destination limit, 8-hour sync with 50% data loss) before introducing the solution. This makes the switch feel inevitable rather than opportunistic.

Steal this Name your AI agents and let a customer reaction prove the quality: the anecdote about a staff member asking if Vespera was from Colombia is a single sentence that validates conversational fidelity better than any benchmark number could.

Steal this Anchor the scale of the problem in a single vivid constraint early ('a two- or three-person team in Europe, managing 50 states') so the automation payoff feels proportionate rather than abstract.

Steal this Use a named HR manager as a recurring voice throughout every section so the reader follows one person's journey from chaos to control, rather than jumping between anonymous claims.

Steal this Use a hard external deadline (a conference where the CEO was already scheduled to demo the site) as the dramatic engine of the story. It makes the timeline pressure feel real and earned rather than vendor-imposed.

Steal this Use the forced-urgency trigger (a crisis that compressed a year-long plan into weeks) to make the speed-to-launch claim credible rather than a vendor boast.

Steal this Frame the win as a permanent structural change in who owns the capability, not just a speed improvement. Tala's story is told as 'engineering queue to marketer autonomy,' which makes the value durable and compounding rather than a one-time lift.

Steal this The 'they found us by using us' discovery story: showing a prospect experiencing the product firsthand during evaluation is a self-contained proof point that doubles as a mechanism explanation.

Steal this Anchor the result to institutional scale: framing one enrollment out of 80 as meaningful reframes a modest absolute number into a credible, proportionate win for a small shop.

Steal this Show the scaling curve numerically: publish the node count, throughput, and CPU at each step so readers can see the mechanism in action rather than just the end result.

Steal this The 'fleet growth over time' structure: anchoring the story to a cluster count that readers can track across years (0 in 2020, 100+ by 2022, 380+ today) turns an abstract platform story into a concrete, compounding proof point.

Steal this The five-phase migration checklist with explicit fallback handling (streaming CockroachDB mutations back to a separate topic post-cutover so writes are preserved if rollback is needed) is a rare structural move: it turns a case study into a migration runbook, making the piece genuinely useful to engineers evaluating the same switch.

Steal this Anchor the results block with three numbered stats at the top of the page before the narrative begins. Readers get the payoff immediately and are pulled into the how.

Steal this Anchor each capability section with a named, concrete example (the Italy creatine synonym, the France revenue drop, the inflated add-to-cart rate) rather than generic benefit claims. This technique lets readers self-identify with a specific scenario rather than an abstraction.

Steal this Open with a specific human moment that would have been impossible under the old system, then reveal the metric that made that moment possible. It reframes a deflection rate as a story about presence, not productivity.

Steal this The 'archive compounds' framing: each new project makes prior projects more valuable. Positioning a repository as an appreciating asset rather than a filing cabinet is a replicable narrative move that justifies ongoing investment without needing a single ROI number.

Steal this Open with the failed first attempt at the same technology. It reframes the vendor's solution as the second, wiser try rather than a cold pitch, and it adds credibility to every claim that follows.

Steal this The 'ambient awareness' framing: name the outcome as a new organizational sense rather than a productivity gain, which repositions a project management tool as infrastructure the whole company lives inside.

Steal this The app-audit angle is worth copying. Showing that 20% of third-party apps were retired because native cloud features covered them reframes migration cost as net savings and removes a common objection before the reader raises it.

Steal this Framing a platform migration as a strategy redesign opportunity rather than a lift-and-shift transfer, so every journey gets reconsidered for timing, entry criteria, exclusions, and channel role during the move itself.

Steal this The direct founder quote that names the exact capability unlocked ('went from something we'd experimented with internally to something we could give to our customers') gives the before-and-after in one sentence and is worth copying as a case study structure anchor.

Steal this Anchor the before-state in an engineer's voice explaining exactly why the problem was hard ('Security and identity are an entire team's worth of full-time work') before introducing the solution. It makes the obstacle credible without relying on abstract claims.

Steal this The 'meet users where they are' framing: instead of training employees on a new tool, Adobe pushed definitions into tools people already used daily, which the case study quantifies with adoption figures. This before/after adoption structure is worth copying.

Steal this Anchoring the entire operations workflow to a native incident management object (the Datadog Incident) so that every GPU carries a traceable IR number as a tag from request through reclamation. This gives readers a concrete, copyable architectural pattern rather than a vague 'we used the platform' narrative.

Steal this Anchor the capability claim to a structural barrier the customer could not engineer around on their own, then use a direct quote to shut down the 'couldn't you have done this another way?' objection.

Steal this The trust-building detail: naming the in-country specialist calls that settled suspicious employees during a sensitive ownership transition gives the vendor a human role beyond admin, making the case study memorable and differentiated.

Steal this The case study links each infrastructure decision directly to what it unlocked next, showing a clear cause-and-effect chain from cloud migration to managed service to AI product launch. This staged narrative makes the vendor feel like a long-term platform partner rather than a point solution.

Steal this Use a named, time-bound live event (Apple Watch announcement) as the crucible that proves the capability works under pressure. It converts a generic 'we handle traffic spikes' claim into a specific, verifiable stress test.

Steal this The three-level eval framework that gates each data domain before launch is a replicable quality-control pattern any team deploying an AI agent can adapt to prove accuracy before going broad.

Steal this The week-by-week milestone structure showing first revenue in 3 days, BFCM results in week two, and product expansion in week three turns a single case study into a visible onboarding roadmap that prospects can map themselves onto.

Steal this The sunk-cost detail: Cars24 had just renewed a multi-year Jira contract and walked away from it weeks later. Naming that sacrifice makes the commitment concrete and gives the reader a stakes anchor nothing else in the piece could provide.

Steal this Anchoring the M&A use case in a vivid operational reality (buying and selling subsidiaries constantly) before any product detail makes the problem feel urgent and specific, not generic.

Steal this Anchor the compliance trigger early and specifically. Citing the exact regulation and its enforcement date gives the customer's urgency a hard external cause, which is far more credible than a vague 'we needed a better solution.'

Steal this Anchor the story on the governance model, not the tools built. Showing how a platform lets many teams build safely is a stronger enterprise proof point than any single application or time-saving metric.

Steal this Anchor the trigger to a named external deadline. The NSW Government tender with a holiday-period cutoff makes the customer's urgency undeniable and the outcome feel genuinely high-stakes.

Steal this The physical-to-digital sync mechanism: a team member scans an item at a facility station and the Asana task card moves automatically. This concrete, visual detail makes an abstract AI story tangible and credible.

Steal this Name the hard deadline. The four-month PE audit window makes the vendor's speed advantage concrete and credible in a way that a generic 'fast implementation' claim never could.

Steal this The 'persistent intelligence' framing: show how a single data capture at step one automatically informs decisions at steps five, ten, and fifteen, making the ROI cumulative rather than one-time.

Steal this The 'data supermarket' metaphor used internally to explain self-serve data access to non-technical staff. A concrete, familiar analogy that drives adoption of a complex architectural change is a reusable storytelling device any vendor can borrow.

Steal this Name the localization detail that made trust possible. The Korean-speaking coordinator is a single, specific proof point that turns a generic 'dedicated support' claim into something a reader can picture and believe.

Steal this The specific hiring-speed anecdote (offer Wednesday, contract Friday, start Monday) turns an abstract speed claim into a vivid, verifiable moment readers can picture and repeat.

Steal this The 'thousand years into the future' customer quote does the emotional heavy lifting without the vendor having to claim anything. Find one hyperbolic, unprompted customer line and let it anchor the whole piece.

Steal this The before-and-after comparison table at the bottom of the case study maps each operational pain point to its specific resolution, giving readers a structured proof of value that is faster to scan than narrative paragraphs.

Steal this The Figma-native NuDS adherence plugin that surfaces compliance issues inside the design tool before handoff to engineering. It turns governance from a post-hoc audit into an upstream habit, which is a concrete mechanism worth documenting in your own case study.

Steal this The insider-empathy framing: the team are former educators who know how little time teachers have, so every product decision is justified by the customer's own world view rather than vendor feature lists.

Steal this The specific bot-detection vignette: a named attacker type, a named feature deployed, and a clear before-and-after outcome told in two sentences by a named executive. It turns a platform feature into a human-scale win without inventing a metric.

Steal this Quantify implementation simplicity with a single-person, single-night deployment stat. It reframes the vendor's ease-of-use claim as a customer proof point rather than a marketing assertion.

Steal this Anchor the capability gap in a specific operational failure (unsupported banks forcing manual uploads) before introducing the solution. It makes the before-state visceral and justifies the switch without needing a dramatic turnaround narrative.

Steal this The 'multiyear foundation first, then rapid deployment' arc. Showing the slow, deliberate groundwork before the headline results makes the speed of AI rollout credible and pre-empts the skepticism that vendor case studies usually attract.

Steal this Frame compliance certification as a sales unlocker, not an IT cost. Coviu names the specific deal types (SLED and enterprise) that were previously out of reach, giving the before-state commercial weight that most compliance case studies never achieve.

Steal this Anchor the timeline claim against a named skeptic: competitors said three months minimum, Vanta and Cognisys delivered in six weeks. That direct contrast does the persuasion work without needing a single additional statistic.

Steal this The dog-fooding angle: General Intelligence uses the same agent workflow internally that it ships to customers, so every metric about their own engineering throughput is simultaneously a live demo of the product.

Steal this The squad structure framing: showing exactly how autonomous three-person teams each own an Amplitude dashboard makes the benefit tangible and replicable for any reader running a multi-product org.

Steal this The 'before workaround, after API' contrast is crisp and credible. Naming the workaround's failure mode (form validation errors, hours of engineering time) makes the stakes concrete without fabricating a headline metric.

Steal this The center-of-excellence framing: showing a named internal governance body with a clear mandate turns a vendor rollout into a customer-owned operating model, which makes the scale claim believable.

Steal this Anchor the scale of the problem in concrete numbers before introducing the solution. Loblaw's opening context, 14 brands, 40+ websites, 4 apps, 3,000 locations, 80% of Canadians, makes every subsequent efficiency claim feel earned rather than generic.

Steal this The 'theming' architecture detail, one common component base with per-business-unit brand customization, gives the case study a concrete mechanism that readers in large, multi-brand organizations can immediately picture applying to their own situation.

Steal this Use a single viral moment (the Pan Cam v3 spike) as the proof-of-stress-test. It shows the infrastructure works under real pressure, not just in ideal conditions, and that specificity makes the capability claim credible.

Steal this The three-persona structure. Showing how the same tool unblocked PMs, engineers, and the Ops team separately makes the breadth of impact concrete and gives readers in any of those roles an entry point.

Steal this Setting up physical workstations on the production floor to extend platform access to shift workers is a concrete inclusion tactic worth replicating in any case study featuring a mixed-workforce customer.

Steal this Anchor the automation welcome series as the hero metric. Comparing new-audience open rates directly against established legacy lists makes the performance concrete and credible without needing an external benchmark.

Steal this Anchoring the before-state with a specific failed attempt (nine months trying to bolt on MFA that never worked) makes the switch feel inevitable rather than opportunistic.

Steal this The just-in-time migration technique, running code on both legacy and new systems simultaneously and migrating customers as they sign in, is a specific mechanism worth naming in any case study about complex data migrations.

Steal this The specific ticket-flow breakdown before the solution is shown step by step, making the pain concrete and credible without needing a single before metric.

Steal this Use an internal survey result as the evidence of the before-state. Haven's '57% never or rarely used GA' stat makes the problem undeniable and the switch feel necessary rather than opportunistic.

Steal this The Super Agent Hackathon mechanic: a structured, in-person sprint that produced ten live agents in one afternoon and created peer-driven adoption that spread without mandates. It is a replicable activation model any vendor could document.

Steal this The 'central nervous system' quote from the VP anchors the entire architecture story in one plain metaphor, making a complex multi-system integration immediately understandable to any reader.

Steal this The 'mistake worth making once' framing: the founder openly describes a failed Pinecone POC, which makes the Elasticsearch choice feel reasoned rather than sponsored, and gives readers a concrete technical comparison they can trust.

Steal this The concrete 'ad hoc to operational' examples, such as the support team using a pre-filtered Hex app when a user calls in, show the product doing real workflow work rather than just enabling analysis, which makes the value tangible.

Steal this Anchor the capability claim in a specific workflow detail. The explanation that Inspect traces a thread from customer request through product spec to code is more convincing than any percentage alone.

Steal this The mid-POC expansion detail: showing that the proof of concept ran so smoothly that two additional use cases were tested within the allotted window is a compact, specific signal of confidence that any case study writer can replicate when the facts support it.

Steal this Anchor the case study on a named internal product built on the vendor's infrastructure. It reframes the vendor as a platform enabler rather than a tool, and makes the customer's innovation the hero of the story.

Steal this Open with the before-state in operational terms (tickets filed, days lost, engineering dependency) before mentioning any solution, so the reader feels the pain before the pitch.

Steal this Anchor the capability claim in a concrete organizational shift. Saying 'design and marketing team can own the website from start to finish, no engineers required' is more credible than a generic speed stat because it names who gained the new power and what they were previously blocked from doing.

Steal this Frame the vendor as a foundational product ingredient rather than a feature add-on. 'Without search capabilities, a modern knowledge base couldn't exist' makes Algolia load-bearing, not optional.

Steal this The named competitor teardown: explaining why Zuora, Stripe, and Recurly each fell short makes Chargebee's win feel earned rather than assumed.

Steal this The incremental migration validation move: they launched part of the site first, confirmed SEO improved, then expanded. It turns a risky big-bang migration into a proof point the team could celebrate and build momentum from.

Steal this The concrete operational vignette of onboarding and offboarding 40 contractors across four-plus countries in a single project window. It turns an abstract platform promise into a specific, time-bounded stress test that proves scale.

Steal this The explicit test narrative. The team benchmarked multiple services on synchronization speed and streaming latency before choosing Dropbox. Naming that evaluation process gives the vendor-selection credibility without fabricating a competitive teardown.

Steal this The embedded supplier feedback form on the dashboard, which doubled as a customer health signal and drove direct supplier engagement.

Steal this The rebranded internal program name, Grow. Perform. Succeed (GPS), is embedded throughout the case study and ties product features to a memorable employee-facing identity. Naming your implementation gives the change momentum and makes adoption feel like joining something, not complying with something.

Steal this The phased rollout narrative, where employees discovered features organically before any formal training, makes adoption feel inevitable rather than forced and gives skeptical buyers a low-risk mental model for their own implementation.

Steal this The gradual onboarding sequence: signed up, created issues, added projects weeks later, then cycles. It shows low adoption risk through a concrete timeline rather than a vague claim.

Steal this The engineering director quotes are paired with specific operational pain numbers (400M message documents, hour-long schema updates, two-week Atlas Search migration) that make abstract scalability complaints concrete and credible.

Steal this The named competitor bake-off detail, up and running in under a week versus Microsoft, is a concrete, falsifiable claim that any reader can use as a benchmark.

Steal this Citing a sharp industry-wide statistic ($850,000 per hour outage cost, 91% of execs expecting incidents) before introducing customer anecdotes grounds the category argument in shared pain rather than vendor self-promotion.

Steal this Anchor the capability claim with a precise operational before-state (8,000 emails and calls per month, 5-plus minutes per call, dozens of siloed systems) so the 'impossible before' contrast is specific and credible rather than generic.

Steal this Position the vendor's customer as a platform that lifts an entire ecosystem, not just a single company, making 400 downstream wins feel like one headline number.

Steal this The direct founder tweet is embedded as social proof at the exact moment the case study needs to establish virality and credibility, turning external validation into part of the narrative structure.

Steal this Lead with the skeptic's objection as a direct quote before showing the result. The co-founder's line about plugins being a flawed approach frames the entire story as a rebuttal, which makes the payoff land harder.

Steal this The concrete failure example before the fix: a care manager asking about Manitoba estate fees and getting the Ontario answer. It makes the cost of a blended knowledge base tangible without needing a hard metric.

Steal this The 'freedom in frame' framing for compensation: managers get a budget and guardrails but must justify deviations. It turns a vendor feature into a philosophy, making the product feel like a cultural decision rather than a software purchase.

Steal this Anchor the use case in a domain-specific constraint the buyer recognizes. Proximie leads with data compliance, unstable connectivity, and surgical stakes before mentioning Miro at all. That ordering earns credibility before the product pitch begins.

Steal this Anchor the AI capability story to a concrete, human-scale metric the buyer already cares about. Here it is the one-minute appointment flow, not an abstract accuracy score. That single benchmark makes the AI feel real and safe to a skeptical healthcare buyer.

Steal this Naming the turning point ('the Attio moment') — giving the switch a proper noun makes the story memorable and repeatable.

Steal this Screenshots of the actual campaign assets — showing the work beats describing it.

Steal this Short video clips per section rather than one long video nobody finishes.

Steal this Leading with scale stats as the credibility frame before any product mention.

Steal this The floating quick-stats sidebar — scale numbers stay visible while the narrative unfolds.